My kids call it "Curly rice".. It's definitely a preferred grain around here, surprisingly enough.. It's also super-healthy, especially for a filling carb choice.. And just in case you were wondering, the correct pronunciation is "Keen-wah", not "Qwin-ow-wah"..
Oh, and in case you were wondering how I can consider quinoa to be a cheap meal, a big bag at Costco is only about $10, and seems to last forever.. (compared to the small boxes for $3-$5 that do a single meal..) So, only buy that small box the first time, to see if you like it..